Are you making powerful connections with your target agencies?
If you are not, you should look at using content marketing to market your service/products.
The way Federal Agencies communicate has and is changing. Due to travel restriction, Federal Decision Makers are looking for other ways of locating contractors.
OK, What Is Content Marketing?
Content marketing is a method of communicating and engaging with your target agencies, in a way they often welcome. It focuses on building relationships with customers (and potential customers) to encourage future opportunities.
Great content marketing is useful, interesting and relevant to your target agencies. It can be presented in several forms, from essays to emails, lectures, presentations, webinars, and podcasts.
Learn where the Key Decision Makers go for information and create content – data, stories, case studies, opinions, or whatever your target agency might value and published it where they can find it.
Why Is Content Marketing Important?
Old School marketing has become increasingly ineffective.
Conference & Events, Trade Shows, Training, and Cold Calling are still somewhat effective marketing tools.
Content marketing, however, has become a valuable and important tool for reaching and drawing attention.
According to a Market Connections survey, Federal Decision Makers use of Smart Phones and Tablets has increased from 63% in 2012 to 90% in 2015. Big Jump!
Market Connections survey also found that; Federal Decision Makers believe the primary benefits of consuming content are:
- 85% Staying current on hot topics/trends
- 84% Education
- 83% Training
- 75% Learn about and maintain best practices
Keep this in mind when developing your content.
Content marketing involves providing your customers with regular, entertaining (don’t bore them) and informative content in return for their attention.
Your target agencies will appreciate your interest, and a valuable insight into their needs wants and preferences.
Through features like feedback, forums, and reviews, you can tailor your products and services more closely to your target agency’s’ needs, and provide them with relevant and useful content.
Content marketing can also help you build your brand, reputation as a leader, competence, creativity, authority, and other important qualities within your marketplace.
It can be a significant tool for boosting your online visibility through Search Engine Optimization (SEO); this is important for your company when the decision makers are googling a topic or keyword. Producing relevant, valuable and high-quality content can improve your position on search results pages and get you noticed. More on this later. Review our Top 10 Tips for Effective Content Marketing to help you get started.
The combination of building relationships and earning trust through strong content can, over time, create valuable customer loyalty with your target agencies.
Key Decision Makers will often seek out your content for themselves, share it with their team and other decision makers. Content can start to have a positive impact on your opportunities – but it can take time to reach this point!
Remember the content must be useful, interesting and relevant to your target agencies!
Charles “Coach” Appleton